How to increase your online visibility as an SME — with the help of a Virtual Assistant

Online visibility is no longer a luxury, it’s a necessity. Whether you run a webshop, offer services or own a local business, if you’re not visible online, you barely exist in the eyes of your target audience. But how do you tackle this when your schedule is already packed? The answer is simple: hire a Virtual Assistant (VA).

A VA helps you stay visible, professional and consistent online, without requiring you to put in all the hours yourself.

Op 17 June 2025
Working with your VA

Why online presence matters

Potential clients search online. They compare, read reviews, browse your offering, and form a first impression in just a few seconds. A professional website, active social media channels, and valuable content create trust — and that trust determines whether someone will reach out to you.

For many SMEs and solo entrepreneurs, the challenge is clear:

“I know what I need to do, but I just don’t have the time.”

That’s exactly where a VA can make a real difference.

What a VA can do for you

A Virtual Assistant is your online right hand. Depending on your needs, a VA can:

  • Plan and publish social media posts
    → Boost your visibility on LinkedIn, Instagram, or Facebook

  • Set up and manage email marketing
    → Send newsletters and manage email funnels

  • Write or edit blog posts
    → Create content that showcases your expertise and helps you rank on Google

  • Update and maintain your website
    → Think of copy updates, SEO, or new pages

  • Manage your Google Business Profile
    → Improve your local search visibility

  • Track analytics and performance
    → Know what’s working and where to adjust

You don’t have to do it all yourself — but you stay in control. Today, young and creative Gen Z professionals often make excellent Virtual Assistants, especially when it comes to managing social media. With their digital experience and natural feel for platforms like Instagram and LinkedIn, they can help elevate your online presence with a fresh perspective. Of course, our experienced VAs from other generations are just as capable of delivering high-quality support.

What’s the return?

Hiring a VA is not a cost, it’s an investment in your growth. You gain:

More visibility → increased reach, traffic, and opportunities
More time → so you can focus on your clients and core business
More peace of mind → your online presence is in good hands
More professionalism → consistent and credible outward communication

And all of this without hiring permanent staff. You work with a VA on a flexible basis, for the number of hours you actually need.

How does it work?

Getting started with a VA through Moneypenny is simple:

  1. Let us know which online tasks you want to outsource

  2. We match you with a VA who fits you and your business

  3. You can get started within just a few days

No recruiters, no job postings, no interviews. We take care of the match so you get the support you need.

Ready to boost your online visibility?

Want to finally build a consistent online presence without doing it all yourself? Let an experienced Virtual Assistant take care of it.
Take a look at our pricing as well.

👉 Schedule a free introductory call

We’ll think along with you and create a tailored proposal that fits your goals, business and budget.

Curious what Moneypenny can do for you?

Get to know us online and ask all your questions. Or read more about our VA services.

Other Moneypenny blogs

Roos on being a VA: working with intention and security
6 June 2025 Meet our VA's

Roos on being a VA: working with intention and security

“I believe it’s important to be aware of what you’re doing and to handle sensitive… Read more
3 years workation Moneypenny
4 June 2025 Blog

Three years of workation: growth, lessons and team spirit

Organising a workation might sound like a luxury or a fun team getaway. But now — three editions… Read more
Working secure with a VA
4 June 2025 Blog

Working securely with a VA: how Moneypenny makes it work

Working with a Virtual Assistant (VA) comes with many benefits: flexibility, efficiency and… Read more

Put Moneypenny to work!

Boost your business with Moneypenny, the remote-expert.
We provide the support you need to thrive!